Services
Four ways I can help. Each starts with a short conversation about your goals and what you already have in place.
Conversion audit and A/B test plan
- For
- Teams with traffic that does not turn into enquiries or sales.
- The problem
- It is unclear where visitors leave and what to test first.
- You get
- A review of your key landing pages using behaviour data, and a prioritised list of tests with what to measure.
- Tools
- Optimizely, Microsoft Clarity.
Email marketing in three languages
- For
- Brands that need campaigns or sequences in English, French and Portuguese.
- The problem
- Translated emails often read as translations and are hard to keep consistent across markets.
- You get
- Planning, copy, build and sending, written natively in each language.
- Tools
- ActiveCampaign, Mailchimp.
Multi-market content and SEO
- For
- Companies publishing for several countries.
- The problem
- Content is written once and adapted late, so it ranks and converts unevenly.
- You get
- Website and campaign content, digital and offline, written for search and for conversion.
- Experience
- Campaigns and content across more than 40 markets.
Coordination of external contributors
- For
- Teams working with freelancers and outsourced projects.
- The problem
- Briefs, deadlines and payments are spread across inboxes.
- You get
- Clear briefs, communication, tracking of deliveries and payments.
- Experience
- I coordinate freelancers and outsourced projects in my current role.